The thing is, from a technical standpoint, Arenanet doesn't actually care if you logged in to Guild Wars 2 while the servers were having problems. If they need the servers empty to fix the problem, they shut down the servers, which is what they eventually did. People being logged in during that 5 hour period didn't have any impact on how quickly they could fix the issue. The initial reason why people on Reddit and Twitter were telling players not to log in was because if you did, and you made progress it would be overwritten when the servers were rolled back, which only affected the people in that 5 hour period. Arenanet themselves never told players to stop logging in to the Guild Wars 2 until after the servers were shut down, at which point no one on was able to anyways. The process of rolling back server data is the same regardless of how many people logged in during the time they are rolling back. The only difference for them is how many support tickets they have to deal with after the fact, which is why they are giving away the Mount Skin as a blanket attempt to placate everyone who could have possibly filed a support ticket. Admittedly this is pretty ham-fisted and maybe giving them a stack of baubles and the end of the month log in chest would be more suitable. As for everyone who missed out on playtime, I assume Arenanet wanted to compensate for that with the bonfire. They did sort of overestimate the value of a bonfire, but it's pretty much in line with the freebies they give when servers are shut down on other days and to them it's still technically worth 300 gems. Therefore, if they are implicitly incentivizing people to log on when they are having server troubles like these, it doesn't really matter to them. If you manage to log in during server issues and all you do is sit in Lions Arch, you won't be filing a support ticket for you losing any progress or corrupted data.