I think that #3 nails the critical issue here. Not only do you lose, but then you're mocked for it with the closing screen. I end up logging off many nights, feeling bad about myself after losing repeatedly. So, I find myself playing fewer and fewer games.. One thing that improved the experience for me, win or lose, was the crowd in Coliseum. There's something about hearing the roar of the crowd. It feels especially good to be able to shout out and get a response from the crowd. The culture of the game has been built to make a person feel bad if they aren't on the winning side. That is the root of the problem. I'll think about how the experience could be improved. I think for the end game screen rather than being dead the enemy team should be clapping in the foreground Super Smash Bros style. Yeah you lost but there is something courteous and good sported and less mean spirited about it. The closing screen cancer has always shown how out of touch and encouraging of toxicity Anet really is. I'm surprised they never added a tea bagging option to it.