Well, here is some info for everyone.
GW2 idea pop-out by GW1 community push. In short, Anet just wanted to have an easier system than GW1 to add cosmetics into the game.
Everyone is telling "no PR" for GW2 by Anet. Or at least not enough/limited. Lets say GW2 is #10th game instead of #8 or whatever. Is it not prove itself with this, a game in top 10 without any PR?