After much thinking and much frustration with the Gem Store's layout and organization I'd like to suggest that a "Wish List" tab be implemented to the account so players can add items they wish to purchase in the future. The list will send people alerts for sales and reminders (with option to disable) if an with a limited time is running out or has timed out due to the new rotation of items. Items that have expired from the store will be removed from the wish list, without any notice because of possible performance issues, OR a message will be sent to the last character logged in to alert a player that an item from their wish list has been removed due to the reason, OR there can be some sort of tab for messages sent from the system inside the Gem store to prevent inbox flooding. Whichever has less strain on the system in whole. Items inside the Wish List that go on sale or have any decrease in price will notify the player (via whichever means is created) to promote exactly what the list is for, a successful purchase. Play with it and see.[This list can also be used to help identify which items are 'wanted' by players and the stats can be used to easier decide what items to put on discount for in upcoming sales and promotions.]Furthermore, a player cannot send items to another player if that player already has the purchased item. Instead the option will be faded out, and if able, will state that the player has already purchased the item(s). This will work great for players who collect cosmetics and toys.